University of Dope , the first drinking party game dedicated to hip hop culture, kicks off its 4th anniversary with a complete rebrand, that includes new site, game packaging, digital content series, and R&B expansion deck. The rebranding is in direct response to not only the brand’s growing success, but the growing demand for virtual entertainment over the past several months.
At the heart of the rebranding is the complete redesign of University of Dope’s branding and packaging, as well as updated questions and challenges within the original, “General Studies” deck. To take the game’s visual packaging to the next level, the Udope team connected with graphic designer Arielle Wilkins, creator of Brothas N Sistas, vibrant visual art pieces influenced by black culture. Wilkins designed packaging visuals that not only built upon the game’s well received collegiate-inspired branding but also designed a game box that gave the brand an even deeper connection to its Hip Hop origins. Wilkins cleverly incorporated a few “Easter Eggs” of rap references right into the design as a surprise and delight for true hip hop fans. Additional upgrades to the game included 32 new questions and challenges, a larger box to fit expansion decks, as well as the addition of purple and gold to the brand’s original black and white color palette.
New deck is available for $24.99 USD at University of Dope, Uncommon Goods, Amazon, Hip Hop Closet, and Rock The Bells.
“Like many companies during the pandemic, we felt it was important that we identified unique opportunities to not only keep our brand top-of-mind with our customers, but also expand our brand presence to reach new customers as well,” says co-creator Marian Andoh. Co-creator A.V. Perkins went on to say, “We were excited to learn that our new content also provided our audience with a temporary escape from the stress of being quarantined.”
The Anatomy of R&B Edition -
Due to release mid-May, University of Dope’s R&B expansion deck serves as a catalyst for
future expansion packs set to release within the next year. Like the Hip hop deck, the R&B deck was designed by Arielle Wilkins and includes questions and challenges inspired by popular R&B music from the 90s & 2000s. The deck is currently available for pre-order at
www.universityofdope.com
The New Website “aka” UDU (UDope Universe)
University of Dope launched their new website with the intentions of providing a central portal for all things UDope. The new site provides bold visuals and loads of engaging content. In addition, their ever expanding Bookstore is stocked with fan favorites like the “Dylan T-shirt” and some new additions.
UDope TV - It’s More Than A Game
UDope TV, hours of streaming original programming that expands beyond the game to further celebrate Hip Hop’s ability to bring people together - with new content that includes:
The University of Dope Game Show - an interactive debate-provoking game show, inspired by the University of DopeTM card game. The show is streamed live to social media while contestants go head-to-head answering questions and completing challenges. The viewers vote to determine the winners in real-time. Season one
We Got Game - an interview series in which Black/POC entrepreneurs share how they’ve navigated through the highs and lows of creating a successful company within the gaming space.
Celebrity Showdown - a series of flash rounds in which celebrities reluctantly share raw opinions about some of hip hop’s most controversial debates.
All new content can be viewed www.universityofdope.com/UDOPETV
About University of Dope
University of Dope is the first card game dedicated to Hip Hop culture since 2016. Created by two dynamic lady "MCs", A.V. Perkins and Marian Andoh, University of Dope revives decade-long debates about the most controversial topics in Hip Hop. With every question and challenge, University of Dope encourages passionate discussions about Hip Hop culture while bridging the gap between new school and old school.
For more information visit at universityofdope.com